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"Running of the Brides"
2005 Overnight Package:
To make reservations
please call 1-800-233-1234.
One lucky bride will win VIP entrance to Filene's
Basement!!!
Boston, MA: A long-standing Boston tradition, the Running of
the Brides - Filene's Basement Bridal Gown Sale, has a new
addition - the Running of the Brides Overnight Package at
the
Hyatt Regency Boston.
"Running of the Brides" has a special place in Boston's
history and pocketbooks. Hundreds of women (and a few men),
will dash into
Filene's Basement, Boston when the doors open
at 8:00 am to grab a designer gown
($800-$9,000 retail) priced from $249 to $699.
It will take
less than 60 seconds to clear the racks!
For those brides who think ahead, Hyatt Regency Boston is
offering a special "Running of the Brides" overnight stay
the night before the sale for $169 per room for up to two
people.
Hyatt Regency Boston is providing each guest a Power
Breakfast to Go (fruit, water and a powerbar), a set of
clothespins (recommended by Basement insiders to assist with
speedy fitting) and the new "Top Ten Tips for Success" -
crucial advice provided by
Filene's Basement on how to find
the perfect dress, along with Bridal Magazines, a free
consultation with Hyatt Regency Boston's Wedding Specialist,
and more!
In addition, each bride who stays at
Hyatt Regency Boston
will be entered in a sweepstakes to win VIP entrance into Filene's Basement without having to wait in long lines the
morning of the sale.
"We are truly excited about this opportunity to work with
Filene's Basement and be the hotel of choice for brides
looking to participate in this bi-annual event", said David Nadelman, General Manager,
Hyatt Regency Boston. "The line
starts forming outside of the store while it's still dark
out and we wanted to be able to offer brides an opportunity
to cut down their travel time to get to the sale. We're very
excited that one lucky guest will win VIP entrance into the
store".
Hyatt Regency Boston is located one block from
Filene's
Basement, Boston. There is no shorter, easier commute to
secure that cherished spot in line.
To make reservations
please call 1-800-233-1234.
Bride-Running Tips:
Arrive by 4:30am to get to
the front of the line.
Get to the front of the line to actually get a dress
off the rack.
Have a team of supporters available to run, block and
grab.
Bring supporters who have no interest in a dress of
their own.
Wear sneakers, clothes that are easily removable for
trying on,
and a bathing suit or body suit to slip the dress on in
front of
thousands of people - including press.
Do not bring a purse, bag, or anything that will
prevent your hands from grabbing dresses.
Go with a wide-open mind dresses can be altered if
they don't
fit perfectly.
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